A trained anthropologist who spent a decade at the largest scale, owning retention and expansion on the highest-stakes accounts and authoring the playbooks other teams still run. This is not someone who couldn't cut it retreating into theory. He won it, then brought business anthropology to the table. The anthropology is why he sees the real problem fast. The operating record is why he can build the answer.
A survey tells you what people will say on the record. The read tells you what they actually do, what they protect, and the problem everyone in the building can see and no one will name. That gap is where the real answer lives. Goldseam starts there: immersion, mapping the norms, the behaviors, the hierarchies, the unsaid, then separating the real problem from the one the culture insists it is. The build happens with the people in the room, not for them. That is why it holds after he leaves.
Half a million fragile, irreplaceable burial records, some documenting Civil War dead, and a deadline that could not move.
As Project Lead Consultant he read the real constraint nobody else had named, redesigned the workflow around it, and drove a 300% jump in productivity. The method didn't have a name yet. The read already did.
Listening before talking.
The read is listening before it is talking. Most firms have that backwards.
Before the boardroom, the discipline. He is a trained anthropologist who studied at California State University, East Bay, and did ethnographic fieldwork in Japan, in Matsushima, Kumamoto, where he embedded as a member of a small village community and read gender, sexuality, and the soft-power economics running underneath. That is the same instrument Gaslit sells: the trusted insider read, learned formally, in the field.
An advisor saw the work early as "onto something very wonderful," and faculty called him "intellectually and socially an exceptional individual."Faculty assessments · Department of Anthropology, CSU East Bay
He went back to further hone his skills, and took an editorial role on migrationstory.com, an oral-history project, building the delivery platform and editing students' recorded testimonies of migration. And he never stopped doing the work. He just turned the eye on new subjects. The Unhedged, his current series for The Read by Gaslit, is an academic thesis pointed at AI itself: the same close reading, the same refusal to look away, the same insistence on what the evidence can and cannot show.
He didn't retreat into theory because he couldn't win the conventional game. He won it. A decade building the systems, councils, and frameworks the org adopted as standard, then handing them off. The rare pairing the burned never get: the operating record to be taken seriously, and a real method instead of a borrowed framework.
Operating record · a decade building GTM, customer success, and AI programs at the largest scale
Numbers fade. Systems stay. The real receipts are what he built, and what teams kept running after he left:
Founded and led the company-wide AI technical sales-enablement program: competency tracks across Slack, Agentforce, LLMs, and data platforms, with outside voices like NVIDIA's Lewis Stewart. Built an org's AI fluency from zero.
Co-led the cross-functional councils where RevOps, product, marketing, and sales aligned on what actually mattered. The room, not the org chart.
The advisor partners called to fix their own customer and partner success. Gaslit's work, years before Gaslit had a name.
Designed, built, and led the HBCU coalition, then co-created the HBCU360 framework and strategy the org adopted as its output. A movement, turned into an owned system.
Build the system. Hand it off. Leave them stronger than you found them. That's not the pitch. It's the résumé.
West Africa Dreamin' 2025 · the keynote.
The festival put his name up as keynote. The talk was on core values and being true to yourself, the same honesty the firm runs on. He speaks on global stages about future-ready leadership, organizational resilience, and cultural intelligence.
Official billing · West Africa Dreamin' 2025.
After he left the largest company, no title, no budget, nothing left to offer anyone, the community made him his own comic-book hero.
They called it the De Silva Claw. You cannot buy that kind of reputation and you cannot fake it. It is the clearest proof the name carries before he walks in the room.
The De Silva Claw · made by the community, produced by Agile Cloud Consulting and BluInk.
With Dr. George C. Fraser · Xcel Summit.
A mentor from afar first, then in person, at Xcel Summit For Men. The line runs through Dreamin' in Color, The Shop he built and then handed to the next generation of leaders, and the Black Enterprise community around Dr. George C. Fraser and Frank E. Brady. He came up under people who built rooms. He builds them, then hands them off.
If you've been handed a borrowed framework and watched it break, this is the record of someone who can build you the real thing instead, from your own evidence. Today he advises founders and CEOs, including Dr. Michael Conward Jr. of MyLua: the same read, pointed at a company that needs its real problem named, not managed. He works with AI startups, mentors emerging talent to help close the African tech opportunity gap, and serves as a Brand Ambassador for Black Enterprise's XCEL Summit. He builds what the read surfaces: the platforms and the solutions, not just the slides.
In the boardroom, he's Sègun J.K. De Silva. In the room when it goes down, they call him Don Dada. Under both sits the ethos that keeps the work honest: 修義, Shuggi. Mend, and righteousness.
The righteousness is the constraint. We clear perception, we never manage it, because the rule is mend righteously, not just mend.
You'll know he was there by what your people became.
Build the system. Hand it off. Leave them stronger.
That's the whole job. Give us an afternoon and we'll read your situation and tell you one true thing. No pitch, no deck.
gaslit.club · Dondada@gaslit.club